If you made an individual register as a user to have this feature (or others) the numbers on the site should experience a rise and thus give the owner(Jeremy) another number to feed vendors that would be worth more marketing money... I understand there are only so many Buells out there and that limits the number of owners but look at all the "potential" owners that visit the site because they like the bike. It would just be one more way to snag registered users.
