Gloomshadow
Well-known member
This is going to go down in motorcycle history. Pawan Munjal and Hero were basically in the same situation as Erik Buell and Buell Motorcorp. Mr Munjal was building and empire making Honda scooters and 125 Singles for sales in the 3rd world, but Munjal wanted to RACE and enter the high-end market. Honda for years was denying him any race technology what so ever and used all kinds of dirty tricks to keep him hobbled.. Honda didn't want Munjal to race at all. So Hero buys its freedom from Honda and then buys up 49% of EBR... now Erik is being encouraged to do what hes good at, he finally has that partnership he was looking for. They both deny it but this is basically a "blood feud" between the new guys and the old guard... and this isn't being done on a shoestring budget. Hero is HUGE.. and it doesn't need to make huge profits for a while in the high-end market.. Hero's money is all coming from real low-cost products sold in the 3rd world.