another thing that might be cool is a online centralized factory dealership that cuts out all the middle men and keeps the prices lower. A guy can go online, select his basic model and mix and match all the modules and colors that he wants for his bike and you guys assemble the bikes that were ordered on that day. Then you sit at home and a truck shows up and drops off your bike, they set it up for you and then split. You have any trouble with the bike, you call EBR with your cellphone and you diagnose it online with your laptop and find out whats wrong with it. Few days later a truck shows up, guys jump out and they either fix the bike or they pick it up and take it in for repair.
In a system like that, EBR only makes the bikes that got ordered, EBR is the dealer and service. Less middle men, more efficiency and less waste and risk. EBR running a "factory direct mode".. it would be like moving away from the bloated, Detroit, Soviet-style mass production mode that I grew up in, working in the Detroit auto Industry.
Would it work in practice? who knows? It would be a cool idea to look into though.
Young people just order stuff online.. damn, my girlfriend bought a CAR online.. that's how they are.
People are now immune to advertising also, best Ive seen is what Icon does.. they put little movies up on YouTube. Imagine real cool movies and videos up on youtube that educates younger riders on what a Buell/EBR actually IS and how it does its thing. Maybe try to sell them an electric scooter or something.. Its not like it was back in the day, companies have to change with the times. Stuff can be sold using social media and I don't see other motorcycles being sold that way yet.. gotta look into that.