It would be easy to get into a personal attack about this, but since I'm the only one that provided you with information your welcome.
The search function is a great tool. I relate brake pad threads to oil and tire threads. Everybody has different riding styles and personal opinions about characteristics, with no true way to compare the actual characteristics of the product.
What type of riding are you doing? Do you trail brake? What is your goal for the pads? How much are you looking to spend? Why are you currently looking for pads?
It's easy to get a $60 pair of ebc pads or go with the $200 2015 pads from EBR.
Even with that information it's still an opinion. And my riding style is probably completely different than yours.
The manufacturer gives descriptions of the pads and typically publishes charts of the different characteristics of the pads they produce. Once you know what you are looking for the. Post up that you are looking for a pad with x attributes, you will probably get a better response.