Why Buell stumbles (research)

[Nade]

Every time I see the 'new' HD line up and get to the 'Buell copy's', 2 things go thru my mind....first BENDER...secondly A whole scenario where a certain CEO is taken out into the back of Alabama somewhere, stripped naked, put in a canoe, given a banjo, a ball gag and pushed out on a river.

Then I go back to my Buell.

 

[Johnsdenm]

Buell's struggles seem to stem from a mix of strategic missteps and operational challenges. Their high R&D costs and niche market focus limited broader appeal. The HD partnership had potential but might have restricted flexibility. Limited aftermarket support and part availability likely hurt customer confidence and convenience. More focus on accessible maintenance and competitive pricing might have helped them build a more sustainable customer base. Your idea of enhanced aftermarket support and training is spot on and could have made a significant difference. Looking forward to hearing others' insights!