EBR Closes / Bankruptcy

[GregoXB]

"You can have the best product in the world but if you don't know how to sell it and if you don't have anybody who can sell it for you or tell the public, it's a waste of time the whole thing." -Arnold Schwarzenegger

 

[bbletterin]

There is always "Shark Tank" LOL, might get an offer ya never know.

 

[Hughlysses]

A couple of EBR owners on Badweb say they received letters titled "Notice of Receivership, Bar Date for Filing Claims, and Injunction" from the State of Wisconsin in the mail yesterday. I imagine this is part of the receivership process; they bought bikes that were supposed to be warrantied for 2 years so they have an interest in the outcome of the receivership.

 

[Gloomshadow]

All this "Hero would NEVER sell in the US.." is incorrect, I think. NEVER overestimate the average American motorcycle buyer. I have friends that have worked as salesmen for Harley, Yamaha, Suzuki, Honda.. bla bla bla.. and the stories they tell me always have me just rollin' with laughter. The industry SURVIVES off of selling bikes to guys that basically know NOTHING about motorcycles. Right now, my buddy is making a Killing off of the FZ-07 and FZ-09, he cant keep them in stock. Its like a feeding frenzy and 90% of the guys buying the -07 don't know what "fully adjustable suspension" means anyway so, they don't miss not having one. They are buying because of looks, digital "dashboard" and low pricing. You could stick a Hero Haustur for 5-6 grand or Hero HX250 for 3-4 grand right next to a FZ-07 and it would sell also. They would just go "man, I like that black one! what is that? "Hero"? , that's new.. yeah cool its got a digital dash on the TANK! Boy, that's badass.. can I buy it? will you finance me?" Thats how that would go down. That's how it went down when Japanese bikes were new to the market.

 

[Hughlysses]

^ I think EBR was banking on having Hero motorcycles or EBR-versions of them in their dealerships, and probably a LONG time ago. The head of Hero himself said publicly in 2013 they expected to have their bikes in EBR dealerships in the US in 2014. That would have rounded out EBR's model lineup, helped their dealers tremendously by bringing a whole lot more foot traffic into their stores, and it would have eventually sold more EBR super bikes.

The more I read the more I think Hero backed out of this deal (or strung EBR along with promises) and that was fundamental in EBR's current situation.

 

[Hughlysses]

This deal between Hero and EBR sure seems to bear a lot of resemblance to the Mahindra diesel pickup fiasco of a few years ago. Here's a good summary of that story:

http://forbesindia.com/blog/business-strategy/why-mahindras-pick-up-truck-foray-in-the-us-failed/

 

[Gloomshadow]

you would be correct, sir. Hero never delivered the Hastur or the HX250.. those were going to be the real money makers.

 

[Hughlysses]

This may explain the whole mess:

http://www.roadracingworld.com/news/hero-motocorp-ltd-trouble-in-india/

Bastards. [mad]

 

[thrstrmech]

well that does shed some light on the situation...really sucks[mad]

 

[08herobolt]

I believe f***ers is more apt in this situation.

 

[GAXB9R]

Damn...

 

[Hughlysses]

I'm betting Erik can take some significant legal actions against Hero based on this, and that we haven't heard the last of it.

 

[djs2k2]

Son of a beach!

 

[GregoXB]

"Since EBR’s troubles went public, Hero representatives have been in contact with engineers who worked for EBR."

The plan from day one was to steal Erik's engineers to fill Hero's technology gap.

 

[GregoXB]

I am going to bet that Hero continues selling scooters to peasants.

 

[mrlogix]

like I said at the beginning, 'total fuckery' [mad]

 

[mart7]

^[up]

 

[Hughlysses]

And now Hero pulls out of WSBK. That really sucks for Larry and Nic.

http://www.roadracingworld.com/news...ike-world-championship/#.VUGjuNFFWOM.facebook

 

[moshaholic2]

if it turns out to be true..... **** HERO W/ A GLOWING RED HOT POKER

 

[stamen]

The real question is if ex-EBR employees take a job from Hero once they know what really happened. But then again if they don't somebody else will. So sad for everyone involved on the EBR side of things.