“We don’t lead with agencies, we lead with customers,” said Harley-Davidson Senior Vice President and Chief Marketing Officer Mark-Hans Richer. “That’s why we’ve created a new approach for how we engage our customers through the Harley-Davidson brand. In the U.S. we’re number one in on-road market share with every customer segment, including with young adults and women, but we know we can do even better to reach them.”
“We’ve always listened to our customers,” added Richer. “It only makes sense for us to tap into their passion, as well as the ideas they openly share with us to bolster our brand, rather than keeping our creativity bottled in the creative department of an agency of record.”
