It is not "normal". Because when you depress the lever, the master cylinder piston has too block off the holes in the master cylinder to make pressure in the line
effectively plugging the top. That will make the fluid create a vacuum (from it's own weight) and the only way it releases that vacuum to drain is to
suck air from wherever it can. You are adding air to the line, that's the opposite of what you want to do. Ever wonder why the 5 gallon water bottle thats upside down on the water dispenser doesn't just drain itself all over the floor?? When you fill your glass, where do you see the bubbles come from... Thats whats happening in your clutch line and why it's the exact wrong way to do that job:upset:
I'm glad you mentioned how you are doing it, and not just 'I bled the system and now it won't work'. These details matter
Fill the master cylinder reservoir with new/fresh DOT 4, squeeze the clutch slowly, open and close the bleeder at the slave cylinder, release the clutch lever slowly. Repeat.
Since you have probably created an air pocket inside the stock master now, it may be difficult to bleed the proper way. Here are some hints to help you get the clutch back to functioning correctly.
Tap on the master cylinder while bleeding to shake loose any air bubbles.
While the system in under pressure, crack the outlet line of the M/C (9/16") like a bleeder.
Tap on the slave cylinder cover to shake loose small bubbles.
While bleeding, turn the bars different ways to tilt the M/C. I've even had to loosen it to level it out.
Remember, air bubbles are trying to get to the top and will get trapped in corners.
If you have a vacuum bleeder (the best way), before you start, take off the bleeder screw completely and use teflon tape around the threads
be careful not to cover the holes. Doing that will stop air from leaking past the threads while under vacuum and causing false bubbles in your clear bleeder line.
Good luck.