Buell Promotes Naked Motorcycling Buell's Paul James Explains Hot, New Trend in Bikes
(September 20, 2004, Milwaukee, WI ) - Naked is one of the hottest trends in motorcycling today and Buell Motorcycle Company is encouraging it!
"No, we don't advocate riding a motorcycle while undressed," says Paul James, communications manager for Buell Motorcycle Company. "We call them naked bikes because -- unlike many of the high-performance motorcycles you see on the street -- our Buell models have very little bodywork."
"The idea behind naked bikes is simple: We think that the mechanical elements of the motorcycle, including the engine, exhaust, and frame, are part of its beauty and should be seen and appreciated, not covered with plastic," James says.
Naked bikes are on full display at all Buell dealers. "The Buell Lightning and Firebolt models, as well as the CityX -- which is the most naked of them all with its see-through parts -- combine the sound and performance of a big V-Twin engine with some real leading-edge technology and design ideas," said James. "These are uniquely American performance motorcycles. It would be a shame to cover them up with plastic bodywork. Buell riders would rather be naked."
The naked-bike phenomenon was recently featured in an article in USA Today. The story cited industry reports that sales of naked bikes jumped 111 percent between 1998 and 2002, outpacing the sales of sport motorcycles that are replicas of racing machines. The same article called Buell a leader on the naked-bike scene.
Source: Harley Davidson
(September 20, 2004, Milwaukee, WI ) - Naked is one of the hottest trends in motorcycling today and Buell Motorcycle Company is encouraging it!
"No, we don't advocate riding a motorcycle while undressed," says Paul James, communications manager for Buell Motorcycle Company. "We call them naked bikes because -- unlike many of the high-performance motorcycles you see on the street -- our Buell models have very little bodywork."
"The idea behind naked bikes is simple: We think that the mechanical elements of the motorcycle, including the engine, exhaust, and frame, are part of its beauty and should be seen and appreciated, not covered with plastic," James says.
Naked bikes are on full display at all Buell dealers. "The Buell Lightning and Firebolt models, as well as the CityX -- which is the most naked of them all with its see-through parts -- combine the sound and performance of a big V-Twin engine with some real leading-edge technology and design ideas," said James. "These are uniquely American performance motorcycles. It would be a shame to cover them up with plastic bodywork. Buell riders would rather be naked."
The naked-bike phenomenon was recently featured in an article in USA Today. The story cited industry reports that sales of naked bikes jumped 111 percent between 1998 and 2002, outpacing the sales of sport motorcycles that are replicas of racing machines. The same article called Buell a leader on the naked-bike scene.
Source: Harley Davidson