well as we've seen over the years, Ducati has produced some great motorcycles and have been put on a pedestal so to speak, here comes along a 2 yr old company and kicks 'em off along with the other crotch rocket makers. as EBR 1190RS was named the best sport bike...that's what was meant by "sore losers". in doing so, EBR placed their name in the hat and also a contender to be reckoned with as the only American sport bike manufacturer. despite the company being a young one, the experience within holds volumes which I believe is keeping the other sport bike manufactures on their toes to see what's next from EBR. so like the norm, everyone is trying to out do the other on the 1190+ platform...engine, chassis, ergonomics, plastics design, etc...