word among the few east coast dealers who are/were franchised for EBR motorcycles is two-fold:
1-at original MSRP of $18,999 there was no demand.....period. marquee match-ups such as ducati, aprilia, ktm and bmw in that price range were established and recognizeable. EBR not so.
2-recent price-point entries by kawasaki/honda/indian/suzuki/yamaha made competition incredibly cut-throat and truth be told all 5 big players offer a hell of alot of bike in the $9999 range. EBR never did.
3.the death-knell for EBR and downward dealer spiral began with the $4000 price cut several months ago. it soiled EBR's reputation...was impossible for dealers to explain it away....and left the impression that the bikes were unsellable among consumers.