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EBR Closes / Bankruptcy

Buellxb Forum

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Sounds a lot like corporate re-positioning. But it sucks. It's a bad rep for a company that depends on it's name. Being an American company, it's you and me that pay the cost[sad]

I will keep my eye out for a fire-sale on an SX though. Because "My hypocrisy knows no bounds":p
 
Because "My hypocrisy knows no bounds"

hah. I hear you on that. I'd label myself as an opportunist though. Realistically I cant justify $17-18k on a new bike. Im a used motorcycle buyer. I know somebody has to buy these things new but I cant bring myself to do it.
 
Not sure if its just my computer but just tried to go on EBR's website and its not working.
 
word among the few east coast dealers who are/were franchised for EBR motorcycles is two-fold:
1-at original MSRP of $18,999 there was no demand.....period. marquee match-ups such as ducati, aprilia, ktm and bmw in that price range were established and recognizeable. EBR not so.
2-recent price-point entries by kawasaki/honda/indian/suzuki/yamaha made competition incredibly cut-throat and truth be told all 5 big players offer a hell of alot of bike in the $9999 range. EBR never did.
3.the death-knell for EBR and downward dealer spiral began with the $4000 price cut several months ago. it soiled EBR's reputation...was impossible for dealers to explain it away....and left the impression that the bikes were unsellable among consumers.
 
He needs to just get out of running his own business, he's obviously not able to do so lol. Sucks as I'd like to see him succeed, but I don't think you'll ever see much more from him in terms of his own company.
 
Talked to a dealer today asked if the bikes would go on sale? They said as of now no they are still $17999.00 and that they haven't been informed yet about how the bankruptcy will work meaning that it could just be a restructure!
 
Hal's in Wisconsin has them advertised for 15k... Too bad I need a truck more than a 2nd bike. And I'll never trade my xb, NEVER!
 
Any meeting that Erik starts with "Today is not a good day" is not a good meeting.

If anyone in the area wants to do some riding, I have some free time in the coming weeks.
 
I hope the products under the EBR store stay available for some time. The rotor, brake mounting hardware and such are not offered at other places. It would be nice for those to stay available.
 
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