yea but you're not going to tow anything offroad, nor are you going to load the back and take a spine-slamming tour of the forest, and there are already too many people with trucks that NEVER use them for what they're intended. Coming from a farm family, pickups are for doing work, this thing is almost as bad as the super-bee with the spoiler over the tailgate. ALMOST. I'll give it that it's in the right direction...the only thing it's got on my STI is ground clearance. I'd be more into it if it had independent rear suspension like I said, and if it were a turbocharged 2.5-3L. I can't stand the V8 crowd, bigger isn't always better.
I dunno in my opinion they should look at offering cars that can compete with Toyota and Subaru in the general population market, not by making a matchbox car into reality. Any other time, maybe this would be acceptable use of their design team but not now. It's like how it's okay to watch movies with your feet on the desk during your lunch break, except when a client is visiting, the world is watching US automakers, and this is what they're standing behind, grinning? Just kind of sounds....immature.
Subaru offers their on road/off road plaything, the Impreza WRX and STI. Yea, I own one, it gets 25mpg, has 4 doors with comfortable seating for 5, a big trunk, 5-star safety rating, AWD, differential control from open to full lock, 300hp, turbocharged, 0-60 in 4.5 seconds, and rally-bred suspension for the twisties (the ones America can't seem to build anything to traverse if it has more than two wheels).